GoKinda was created with sustainability and style in mind.

GoKinda makes it easy to find and book stylish hotels that are environmentally and socially responsible.

As a team of travel experts, we found out (the hard way) that finding hotels with eco-credentials as sturdy as their crisp cotton sheets is a serious challenge. Harder yet is finding stylish hotels that care about people and the planet. That’s why we’re making it simpler to find hotels that are equal parts planet-friendly, people-friendly and chic. Phewf. 

Travelling is supposed to be fun – spending hours searching for a hotel that ticks all the boxes is not so much fun. So we’ve done the groundwork for you. We’ve meticulously handpicked a collection of hotels that are each as stylish as they are thoughtful, so you can rest assured you’re travelling kinder. Because we believe the only kinda decision you should face on your next holiday is deciding whether to take a dip in the ocean or the infinity pool. 

Our team believes travel makes the world a better place. Travel connects, humbles, teaches and inspires us. A world without travel is unimaginable, which is why we created GoKinda: to find a way for the magic of travel to coexist with our aims to do good for the planet.”

GoKinda founder and travel expert Alison Greer has devoted much of her working life to the travel industry (and much of her personal life to travelling). So when she began to learn of the damage that travel can cause the planet, she couldn’t unlearn it. Alison knew that in order to continue to feel good about travel, there needed to be a kinder way to do it.

Alison began her search for kinder stays – the type of hotels that were actively aiming to do better by people and the planet. And yet, this wasn’t her only mission. The design-savvy traveller was eager to find eco-conscious stays that didn’t compromise on style either. This, she realised, was no mean feat. Before long, Alison had discovered just how complex the world of eco claims and certification really is. She knew she couldn’t be the only one wanting to book sophisticated stays that were kind to the planet – so she decided to create a hotel booking platform that handpicked the best in stylish, conscious stays from around the world. Enter: GoKinda. 

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